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Dingo Trax came about thanks to the good old Aussie tradition of nicknames. A good mate of co-founder John Clarkson used to call him “Johnny Dingo” - in reference to the Indigenous TV presenter Ernie Dingo and John’s love of trekking around the Aussie bush. The name stuck and John felt it captured the true essence of the business and brand he’s longed to create.
Dingo Trax came about thanks to the good old Aussie tradition of nicknames. A good mate of founder John Clarkson used to call him “Johnny Dingo” - in reference to the Indigenous TV presenter Ernie Dingo and John’s love of trekking around the Aussie bush. The name stuck and John felt it captured the true essence of the business and brand he’s longed to create.
why the name dingo trax?


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